Hi, I'm Alfonso, a UX/UI and Brand Designer based in Atlanta, GA. I'm Colombian and Puerto Rican, originally from New Haven, CT, and spent over 20 years growing up in Orlando, FL. Creativity has been a constant throughout my life—from drawing as a kid to pursuing a BA in Studio Art from the University of Central Florida and building a career in digital design. Today, I combine my background in visual design, branding, and user experience to create thoughtful, engaging experiences that help businesses connect with their audiences.

During my time at UCF, I had the privilege of collaborating with the Universal Creative design team as a lead concept artist for a themed indoor steel rollercoaster. I developed background designs, crafted scene storyboards, and designed promotional key art that brought the project to life. I also gained valuable marketing experience as the marketing content manager for 8 Oaks Property Group, where I designed logos, signage, and digital materials. Afterwards, I took an interest in UX design and went on to complete Google's UX Design Certificate program to sharpen my skills.

What drives me most is using design to create meaningful impact. Whether I'm helping a small business establish its brand, improving digital experiences through UX design, or collaborating with startup teams, I enjoy solving problems that make people's lives easier. Most recently, I've contributed to projects ranging from small business websites and brand identities to a collaborative startup platform focused on connecting creative professionals within the film industry. No matter the size of the project, my goal remains the same: to create intuitive, purposeful designs that help people achieve their goals.