A closer look at my UX process for the Art Auction website.
Problem: Art collectors need an efficient way to purchase gallery-quality art for their homes or businesses so they can avoid buying in person.
Solution:A one-stop website for purchasing a wider variety of quality artwork & having it safely delivered to their home or business.
I conducted usability studies to identify user pain points& opportunities. I thengathered data into clusters to identify insights& develop user personas.
As the UX researcher & designer, I successfully defined the user needs, established the user journey, & developed high-fidelity prototypes.